One of the largest projects I completed quarterly at Magic Kingdom were series of tunnel banners. A pedestrian hallway underneath Cinderella Castle leads from Fantasyland to Main Street, U.S.A. This is a bare stretch of tunnel that does not have much in the form of atmosphere.
To tie in current marketing campaigns or seasonal offerings while enhancing current messaging, I developed banners that lined the hallway. I was responsible for content development, creative execution and print production with vendors.
This project was to design a banner series tying in the Walt Disney World Resort marketing campaign, The Magic is Endless. I went into this project primarily focusing on the brand standards, but I also wanted to add elements that were unique to Magic Kingdom. I coordinated photoshoots to highlight and recognize our employees.
© Disney
